Recent Articles
Zoopla and DPG spending big on brand
A main question we have regarding the merger of Zoopla and DPG has to be whether they will continue with what will become a considerable stable of brands or whether they will reduce them down to just two or three, or maybe even one brand – unlikely! The reason this question has come back to [...]
Foxtons Leads The Way With Online Lettings
Foxtons have long been recognised in the industry as innovators, to the point as I’ve written previously whereby agents have tried to seek some reflective glory from their brand. Their latest web site development again reinforces their position as a leading innovator within the estate agency sector.
Google algorithm change means agents need to get fresh
Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches [...]
Zoopla sign another strategic partnership
In the ongoing battle between Zoopla and DPG (Findaproperty, Primelocation and Globrix), Zoopla have scored the latest points by signing a strategic partnership with News International, to exclusively power the property search for times.co.uk, sundaytimes.co.uk and thesun.co.uk. Under the terms of the deal, Zoopla will exclusively take over powering the property search function for all three websites from Globrix [...]
Location, Location, Location
If you asked 1,500 Landlords what had the biggest influence on their choice of Letting Agent, what would you expect the answer to be? Range of services? Personal recommendation? Professional body membership? Market share? You may be surprised to hear that in our recent survey of over 1,500 landlords, they told us that the biggest [...]
Have you got money down the back of your sofa?
It’s an ongoing challenge for any business to differentiate their services from that of the competitors. When it comes to residential property, the general perception from landlords and consumers is that “all agents are the same”, and no self-respecting agent wants to be tarred with that brush. Whilst it’s not just about being seen to [...]
Can “Goodwill” hold a sale together?
The recent telegraph headline “Gazumping makes a comeback in London” may just be the standard article used after a positive new years start to the London market, but the reality is that the lack of real commitment from either party right through to exchange of contracts leaves the UK system wide open to this practice. [...]
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