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Archive for August, 2009

140 X 2.0 + 12 =

| August 20, 2009 | 0 Comments

The answer is not 292 If 140 characters, web 2.0 or 12secs rings a bell then please read on… I am searching for Estate Agents to help me with a research project into how agents are using web tools to market their brand and services. This might be via social media, through providing great content [...]

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Rightmove app tops free app list

| August 7, 2009 | 5 Comments

On Tuesday, Rightmove launched their new iPhone app and early signs are promising with it topping the ‘Top Free Apps’ league on iTunes. With this new trend towards improved mobile property sites across the world,  I decided to review the current flock of iphone apps and mobile sites to see who is doing what. It’s no surprise that the UK [...]

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Nestoria/iProperty iPhone app review

| August 7, 2009 | 1 Comment

Nestoria recently made an open invite for developers to use the Nestoria API, which resulted in Iain McLean creating a new application for the iPhone called iProperty. The App is available for mobile property searchers the UK as well as Italy, Spain and Germany where Nestoria’s sister sites are located.  The first thing you notice [...]

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Globrix mobile site review

| August 7, 2009 | 0 Comments

I must point out the Globrix site is not an iphone app, so it isn’t going to compete on the same terms as other iphone apps yet. I stress yet, because Globrix tell me that their app is in production and so will be unleashed with lots of clever new features very soon. Front page is clean and [...]

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Propertyfinder mobile site review

| August 7, 2009 | 0 Comments

The opening page looks smart, although I’m not sure why it has a contact us and about us option in the main menu. After making your first choice of Buy/Rent you are presented with the usual options for searching, although it doesn’t allow GPS location search on my iPhone. The search is the biggest thing [...]

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Rightmove iPhone and mobile site review

| August 7, 2009 | 0 Comments

First things first and the Rightmove mobile site is probably the worst one I‘ve seen. It looks really lame and whilst it has the search functionality you would expect, the look and feel reminds me of the window cards in an old school estate agency window. The new iPhone app on the other hand is [...]

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Zoopla continue shopping spree

| August 7, 2009 | 0 Comments

Zoopla.co.uk, have today announced the completed acquisition of the PropertyFinder Group from News International Ltd and the REA Group, for an undisclosed sum. This deal has been going on for some weeks now and isn’t a huge surprise, although it remains to be seen how they will now bring a multitude of sites together to [...]

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Commercial EPC Policing – the cupboard is bear…

| August 5, 2009 | 5 Comments

We came up with the idea in our highly creative office think-tank that in the same way trading standards outsource some of their other services, such as credit licensing checks, they may be interested in using a third party to police the EPC regs.

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Can a National Estate Agent provide a ‘Fine’ service

| August 4, 2009 | 0 Comments

Independent agency Haart has rebranded its prestige homes using a new ‘lifestyle’ marketing method, in a bid to challenge rivals Fine and Country. My question is whether a national agency can really tune  in to the top end market with any real success. This market place at the moment is the reserve primarily of three [...]

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estatecreate deal with GMG

| August 3, 2009 | 0 Comments

I posted a few weeks back about the new service offered by estatecreate.com whereby agents can create personalised web sites for individual properties with their own URL – e.g www.dovehousestreet.com I really rate this service and it seems that GMG Property Services have also spotted it’s potential by setting up a partnership for their users. GMG are [...]

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