banner ad
banner ad

Archive for October, 2009

Google Property Search Developments

| October 30, 2009 | 4 Comments

I’ve been keeping a close eye on the moves made by Google in the American and Australian property markets regarding their Google Property Search. If you aren’t aware

Continue Reading

Negotiator magazine social Media article

| October 26, 2009 | 1 Comment

My article for The Negotiator magazine about how Estate Agents can effectively use social media was published last week. I can’t link to it as they don’t post to their web site, so here is the article for anyone who didn’t read it in the magazine. Facebook and Twitter have superseded email and telephone usage and [...]

Continue Reading

New iphone property app on it’s way

| October 23, 2009 | 0 Comments

I recently reviewed the current crop of iphone apps and mobile sites from the property portals which I am tipping to become an important aspect of the portal wars. As mobile surfing increases rapidly it is important along with the benefits of GPS location searches. Since writing the report I have spoken to a few [...]

Continue Reading

Estate Agent facebook fan page tips

| October 19, 2009 | 4 Comments

Many agents are starting up facebook fan pages at the moment and looking for ways to get value from them. Why bother? Who wants to be a ‘fan’ of an estate agent? Every person you engage in the real world, you have an opportunity to create a fan for your Facebook page who has requested [...]

Continue Reading

Top 10 Twitter Tips

| October 16, 2009 | 0 Comments

Here are my top ten twitter tips for estate agents Have a strategy – as with all business activity you should have a plan as to how you are going to succeed. Don’t let that hold you back from enjoying it, but at least have a broad plan of what you are going to do and what you [...]

Continue Reading

be2camp@working buildings – Estate Agents use of Web2.0

| October 13, 2009 | 0 Comments

I spoke last week at the be2camp event at working buildings, about the use of social media by estate agents. The video and my slides can be found here, but as an overview here are my main points :- We are in a communications revolution and we will embrace it if we get involved in two way conversations rather than [...]

Continue Reading

Estate agent web site reviews

| October 13, 2009 | 0 Comments

I came across this review of some property web sites by a guy called Julian Hall of pureonlinegenius.com which I thought might be interesting for estate agents to watch. We all think we know what people are looking for, and there are a few companies out there who will tell you what people want and [...]

Continue Reading

Look4aproperty not such a great deal

| October 1, 2009 | 8 Comments

So look4aproperty have launched a new product to supposedly “kick start the housing market” and used scarcity as a way to get agents flocking to them to sign up to be one of only two agents per town. But what exactly is the deal with this? Is it worth getting involved in?

Continue Reading