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Archive for June, 2010

Tenants we LOVE YOU

| June 29, 2010 | 4 Comments

One thing that I’m seeing many leading letting agents increasingly do is to spend more time and effort looking after tenants. Rather than seeing tenants as simply a necessity to get the next property let, they are working hard to build tenant loyalty and ensuring they stand out as an agent that is there to [...]

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Dedicated Lettings Portals Emerging

| June 23, 2010 | 9 Comments

During the past few weeks there seem to be an emerging group of property portals dedicated to the Lettings market. The ones I am going to highlight (because they don’t allow FSBO) listings are:- Rentright.co.uk Livelets.com (From CFP software) Lettingsearch.co.uk Livelets.com (From CFP software) A new launch from CFP which I assume is in part [...]

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Google Property will change everything

| June 17, 2010 | 4 Comments

Make a note of his date – 16th June 2010 Like the day in Feb 2000 when a new website called Rightmove was launched and many dismissed it, here we have a pivotal date from which consumer property search will significantly change. Of course it depends on a number of factors as to how this [...]

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Portal Activity from the ‘BIG THREE’

| June 11, 2010 | 8 Comments

Over the last few weeks there have been some really exciting developments in the property portal world in terms of the leading pack and any efforts to break into this group. Recently at the Property Professional Show we queued up to hear Google in anticipation of their UK property search launch. If you’ve not already [...]

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Is this genius marketing or just plain lazy?

| June 1, 2010 | 3 Comments

Something I’ve seen as I crawl the web researching how agents can create effective online marketing, is the number of agents that have very similar looking branding/logo’s. In some cases, this is no coincidence… Here are just three examples of the branding/logo’s in question which are green and yellow and comprise an outer circle with [...]

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