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Archive for October, 2010

Research – Comparison of Online Estate Agents

| October 27, 2010 | 2 Comments

I’m happy to report that James Cole from The Big Property List has today published the full report on his research comparing 22 online estate agents. The team at The Big Property List have spent considerable time and effort in researching and compiling this data and are very keen to have an open debate as [...]

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What is an “Online estate agent”

| October 26, 2010 | 12 Comments

I am very pleased that James Cole of The Big Property List has approached me regarding some research he has undertaken into “online estate agents”. . In order to produce the report, James had had to define what he considers to be an “online estate agent” and so to kick off the publishing of the [...]

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Bridge the gap between traditional and online marketing

| October 22, 2010 | 3 Comments

One development that I am expecting to hear a lot more about and that has some great applications to the property industry is that of QR codes. A QR code is a two-dimensional readable code that can store phone numbers, URL’s, email addresses and pretty much any other alphanumeric data. The largest form of QR code can store [...]

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Closing the data loop

| October 19, 2010 | 1 Comment

Knowledge is power and you’d be hard pushed to find anyone in property with more knowledge or data than the property portals. Alongside some of the major software providers, they have access and ownership of huge amounts of data about home movers and use this to their advantage. But it’s interesting to note that so [...]

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Scarcity – The Rule of the Few

| October 1, 2010 | 4 Comments

With property, the scarcity rule should be an easy principle to use to influence, simply because there is only one of every property available – no two are the same – and so you shouldn’t need to be too clever to exploit it When things are scarce, we want them – If something is unique [...]

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