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Archive for June, 2011

Social Media: Letting Agent Facebook case study

| June 15, 2011 | 7 Comments

  Many agents now have a company Facebook page and as I’ve commented recently, there are still very few examples of agents getting any real traction in terms of fans. There are firms that are making some good progress, but as I’ve said before, just having a page for your business because that’s what you [...]

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Using social proof to influence vendors and landlords

| June 13, 2011 | 0 Comments

Social proof, the principle whereby we view a behavior as correct in a situation to the degree that we see others performing it, is one of the 6 principles of persuasion identified by Dr. Robert Cialdini in his book Influence: Science and Practice. The principles he identified are the key ways to make people say [...]

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Location, Location, Location

| June 9, 2011 | 0 Comments

If you asked 1,500 Landlords what had the biggest influence on their choice of Letting Agent, what would you expect the answer to be? Range of services? Personal recommendation? Professional body membership? Market share? You may be surprised to hear that in our recent survey of over 1,500 landlords, they told us that the biggest [...]

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