Pinterest is a relatively new virtual pinboard site where users post and organise images and video content. You simply find something you like and “Pin it” to one of your boards for others to see. Most users have a selection of boards on different topics and interests which they have collected inspiration from on their travels around the web. To upload content there is a “pin it” button which you can add to your browser toolbar and use when you see something you like along with an iPhone app and mobile site.
Pinterest is gaining traction in the US and their 11 million monthly visitors per week has moved them into the top 10 social networks according to Hitwise data. It is the fastest site in history to break through the 10 million unique visitors mark and businesses are quickly tuning in to it’s value, largely due to the fact that in December 2011 it drove more traffic to retailers than LinkedIn, YouTube and Google+
It’s been running in closed beta for the majority of its life and you need to register on the site to receive an invite to join (or drop me an email and I will invite you). The US demographic has been largely female as you will see from the info graphic below, but surprisingly in the UK, whilst still only on around 200,000 members, the split of male and female is much more balanced. If the split were to move more in the direction of the US this would not be a bad thing, as we all know the majority of decision makers in the home buying and selling process (and in general…) are female.
The site has numerous potential uses for Estate and Letting Agents, providing the temptation to post property listings is avoided, which I will go into in future posts. For now, I suggest the best way to understand it is to have a look at the site and try some pinning.
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- Why should I be Pinterested : Housingdabble | February 23, 2012