Adzuna launches friend map, a new way to find property

| March 1, 2012 | 0 Comments

It’s clear that as the web becomes more connected, primarily via social media sites, that our recommendations and search results will be provided to us with opinions and feedback from those we are connected to taken into account.

Google have introduced a new Search, plus your World which aims to understand not only content but people and relationships and many content providers are working on ways to connect your social world to your other online activity.

It all makes sense, since surely if we want to understand something in more detail and particularly when making a buying decision, hearing a recommendation, or not, from a trusted source is bound to impact on our experience.

The former COO of Zoopla, Doug Monro, has founded a new business with one of his former colleagues from Gumtree and inevitably he is moving it into the property space, with a clever tool that links to your social sphere. is a search engine for classified ads which makes it easier for you to find the right job locally – and now the right property too. It searches thousands of sites and brings together millions of ads so you can find them all in one place, and organize them.

They launched their property section publicly yesterday and it starts out with over half a million of the latest property for sale and to rent listings from the top property portals in one place.  It also adds fast, filtered search and some useful house price statistics.

But the really interesting part is a feature called Friend Map.  This unique tool, based on the Facebook API, lets users see a map of where their friends live and check-in, and ask them questions about the area.  Once the user has chosen an area, Adzuna’s tool, the first to do so, plot friends’ whereabouts as part of the house hunting process.

Adzuna aims to become the world’s leading search engine for classifieds, by bringing together all the ads and connecting users with them in new ways and this interesting development of linking social to property search has the potential to be a real hit, particularly in major cities where knowing where your firneds are and the places they visit could have an impact on where you choose to live.

Adzuna is supporting the launch with a competition where users can win two nights for themselves and their friends in a fabulous luxury property courtesy of onefinestay.  Full details at



Category: Innovation, Property Portals, Social Media

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