The real value of a home

| March 16, 2012 | 0 Comments

One of the problems with property being considered such a good long term investment is that people become obsessed with stats and house price trends and knowing when is a good or bad time to buy. This factor has become almost a national obsession during the last few years and coupled with the newspapers ability to find contrasting good/bad news on an almost daily basis could have people forgetting the real reasons why we buy a home – to live in it!

In response to this, American real estate agent Coldwell Banker have produced a fantastic television advert about the real value of a home and I hope you will not only enjoy watching it and maybe think of ways that your agency can translate this message to those buying and selling in your area.

http://youtu.be/k-wlGGsp2Zo

They have also created some shorter videos that talk about some of the things that make a house a home (KidsBackyards andPets) and a smart infographic.

 

You can’t help but smile and admire the style and delivery but I think just as important and relevant is the clever and well thought out message that we can all take something from.

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Category: Business Strategy, Estate Agents, Marketing

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