RSSCategory: Business Strategy

nethouseprices research reveals audiotours help sell homes faster

| January 24, 2013 | 0 Comments

A new piece of research has been carried out by nethouseprices.com into the impact of an audiotour on the speed of selling a property. The findings of the research are that audiotours produced by AudioAgent, help homes sell in an average of 12 weeks (SSTC) when included as part of an agentsmarketing package, compared to a 34 […]

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The real value of a home

| March 16, 2012 | 0 Comments

One of the problems with property being considered such a good long term investment is that people become obsessed with stats and house price trends and knowing when is a good or bad time to buy. This factor has become almost a national obsession during the last few years and coupled with the newspapers ability […]

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Using social proof to influence vendors and landlords

| June 13, 2011 | 0 Comments

Social proof, the principle whereby we view a behavior as correct in a situation to the degree that we see others performing it, is one of the 6 principles of persuasion identified by Dr. Robert Cialdini in his book Influence: Science and Practice. The principles he identified are the key ways to make people say […]

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Location, Location, Location

| June 9, 2011 | 0 Comments

If you asked 1,500 Landlords what had the biggest influence on their choice of Letting Agent, what would you expect the answer to be? Range of services? Personal recommendation? Professional body membership? Market share? You may be surprised to hear that in our recent survey of over 1,500 landlords, they told us that the biggest […]

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Have you got money down the back of your sofa?

| March 15, 2011 | 0 Comments

It’s an ongoing challenge for any business to differentiate their services from that of the competitors. When it comes to residential property, the general perception from landlords and consumers is that “all agents are the same”, and no self-respecting agent wants to be tarred with that brush. Whilst it’s not just about being seen to […]

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Can “Goodwill” hold a sale together?

| March 2, 2011 | 0 Comments

The recent telegraph headline “Gazumping makes a comeback in London” may just be the standard article used after a positive new years start to the London market, but the reality is that the lack of real commitment from either party right through to exchange of contracts leaves the UK system wide open to this practice. […]

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Hit the ground running

| December 31, 2010 | 1 Comment

Some agents spend the first two weeks of January ‘getting ready’ to do business, whereas those that hit the ground running ensure they have a great start to set themselves up for a great year. The foundation you build during January makes such a difference to your year and with there likely to be the […]

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Estate Agents – Would you like your phones to ring more?

| December 9, 2010 | 7 Comments

Most of the estate agents I speak to at the moment are not only concerned about the lack of foot traffic to their offices but the increasing number of house hunters that don’t even pick up the phone to speak to them. The recent Home Moving Trends survey showed that less than a quarter of […]

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Knowing Me, Knowing You

| September 28, 2010 | 1 Comment

On September 21st I spoke at the Law Firm Services Conference on how estate agents can improve their online visibility and engage with customers at different point throughout the customer journey – Here are my slides: [slideshare id=5298058&doc=lfsbriefingeabriefing-100927112009-phpapp01]

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LinkedIn new ‘Follow Company’ feature

| April 29, 2010 | 1 Comment

Following on from my previous post about LinkedIn and their focus on recruitment, they have just launched a new feature on the site allowing you to follow companies and if you are a company profile owner to ‘be followed’. No doubt you are familiar with the fact that every company on LinkedIn can have its […]

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