RSSCategory: Letting Agents

Foxtons sign new mobile handset deal

| March 13, 2013 | 0 Comments

London Estate Agency Foxtons has signed a major deal with phone provider Nokia to supply staff with its Lumia 820 smartphone. The manufacturer has already given the device to around 900 phones of Foxtons’ employees The estate agents, who we have highlighted on this blog before as a leading innovator, has 37 offices and has developed […]

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Foxtons Leads The Way With Online Lettings

| January 3, 2012 | 0 Comments

Foxtons have long been recognised in the industry as innovators, to the point as I’ve written previously whereby agents have tried to seek some reflective glory from their brand. Their latest web site development again reinforces their position as a leading innovator within the estate agency sector.

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Google algorithm change means agents need to get fresh

| November 14, 2011 | 1 Comment

Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches […]

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Social Media: Letting Agent Facebook case study

| June 15, 2011 | 7 Comments

  Many agents now have a company Facebook page and as I’ve commented recently, there are still very few examples of agents getting any real traction in terms of fans. There are firms that are making some good progress, but as I’ve said before, just having a page for your business because that’s what you […]

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Using social proof to influence vendors and landlords

| June 13, 2011 | 0 Comments

Social proof, the principle whereby we view a behavior as correct in a situation to the degree that we see others performing it, is one of the 6 principles of persuasion identified by Dr. Robert Cialdini in his book Influence: Science and Practice. The principles he identified are the key ways to make people say […]

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Location, Location, Location

| June 9, 2011 | 0 Comments

If you asked 1,500 Landlords what had the biggest influence on their choice of Letting Agent, what would you expect the answer to be? Range of services? Personal recommendation? Professional body membership? Market share? You may be surprised to hear that in our recent survey of over 1,500 landlords, they told us that the biggest […]

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Katy Perry is not an Estate Agent

| April 15, 2011 | 4 Comments

If you have a Facebook account no doubt you will be as amazed as me if you go to Katy Perry’s fan page and every few second hit the refresh button. I monitored the growth over 90mins this morning and her likes increased by 2,000 – that’s around 1 new follower every three seconds!

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Have you got money down the back of your sofa?

| March 15, 2011 | 0 Comments

It’s an ongoing challenge for any business to differentiate their services from that of the competitors. When it comes to residential property, the general perception from landlords and consumers is that “all agents are the same”, and no self-respecting agent wants to be tarred with that brush. Whilst it’s not just about being seen to […]

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Hit the ground running

| December 31, 2010 | 1 Comment

Some agents spend the first two weeks of January ‘getting ready’ to do business, whereas those that hit the ground running ensure they have a great start to set themselves up for a great year. The foundation you build during January makes such a difference to your year and with there likely to be the […]

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Estate Agents – Would you like your phones to ring more?

| December 9, 2010 | 7 Comments

Most of the estate agents I speak to at the moment are not only concerned about the lack of foot traffic to their offices but the increasing number of house hunters that don’t even pick up the phone to speak to them. The recent Home Moving Trends survey showed that less than a quarter of […]

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