RSSCategory: Social Media

Adzuna launches friend map, a new way to find property

| March 1, 2012 | 0 Comments

It’s clear that as the web becomes more connected, primarily via social media sites, that our recommendations and search results will be provided to us with opinions and feedback from those we are connected to taken into account. Google have introduced a new Search, plus your World which aims to understand not only content but people […]

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Why should I be Pinterested

| February 23, 2012 | 0 Comments

  Last week we introduced Pinterest and gave an overview of how quickly it is gaining traction as a very credible social media site. But as with all social media, rather than just jumping on the bandwagon it is right for agents to consider how/why they would use it to enhance the marketing and development […]

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Are you Pinterested in Property?

| February 17, 2012 | 1 Comment

Pinterest is a relatively new virtual pinboard site where users post and organise images and video content. You simply find something you like and “Pin it” to one of your boards for others to see. Most users have a selection of boards on different topics and interests which they have collected inspiration from on their travels […]

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Social Media: Letting Agent Facebook case study

| June 15, 2011 | 7 Comments

  Many agents now have a company Facebook page and as I’ve commented recently, there are still very few examples of agents getting any real traction in terms of fans. There are firms that are making some good progress, but as I’ve said before, just having a page for your business because that’s what you […]

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Katy Perry is not an Estate Agent

| April 15, 2011 | 4 Comments

If you have a Facebook account no doubt you will be as amazed as me if you go to Katy Perry’s fan page and every few second hit the refresh button. I monitored the growth over 90mins this morning and her likes increased by 2,000 – that’s around 1 new follower every three seconds!

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Rightmove go Hyperlocal with RightmovePlaces

| January 18, 2011 | 5 Comments

The figurative journey a home mover travels on between deciding to move home and instructing an estate agent to sell their property takes on average four weeks. Because of the web, in recent years estate agents are finding themselves with fewer opportunities to speak to home owners, particularly during this period. So much of sellers […]

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Knowing Me, Knowing You

| September 28, 2010 | 1 Comment

On September 21st I spoke at the Law Firm Services Conference on how estate agents can improve their online visibility and engage with customers at different point throughout the customer journey – Here are my slides: [slideshare id=5298058&doc=lfsbriefingeabriefing-100927112009-phpapp01]

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| August 4, 2010 | 2 Comments

Broadcasting listings – One of the most annoying things that estate agents do on twitter (and Facebook and LinkedIn and and and..) This is a huge misunderstanding of how to use these tools and is worse than doing nothing at all. I read this great post today by James Coyne of Resource Techniques and it […]

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LinkedIn new ‘Follow Company’ feature

| April 29, 2010 | 1 Comment

Following on from my previous post about LinkedIn and their focus on recruitment, they have just launched a new feature on the site allowing you to follow companies and if you are a company profile owner to ‘be followed’. No doubt you are familiar with the fact that every company on LinkedIn can have its […]

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