Tag: Google

Google algorithm change means agents need to get fresh

| November 14, 2011 | 1 Comment

Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches […]

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Is ‘Pay Per Click’ the answer?

| September 7, 2010 | 1 Comment

The decision as to whether your Estate Agency businesses should be embracing ‘Pay per click’ (PPC) advertising to improve the visibility of your web sites continues, with some saying it is pointless competing with the Portals for relevant local search terms and others saying it is worth investing time and effort into finding your relevance […]

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Dedicated Lettings Portals Emerging

| June 23, 2010 | 9 Comments

During the past few weeks there seem to be an emerging group of property portals dedicated to the Lettings market. The ones I am going to highlight (because they don’t allow FSBO) listings are:- Rentright.co.uk Livelets.com (From CFP software) Lettingsearch.co.uk Livelets.com (From CFP software) A new launch from CFP which I assume is in part […]

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Google Property will change everything

| June 17, 2010 | 4 Comments

Make a note of his date – 16th June 2010 Like the day in Feb 2000 when a new website called Rightmove was launched and many dismissed it, here we have a pivotal date from which consumer property search will significantly change. Of course it depends on a number of factors as to how this […]

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Portal Activity from the ‘BIG THREE’

| June 11, 2010 | 8 Comments

Over the last few weeks there have been some really exciting developments in the property portal world in terms of the leading pack and any efforts to break into this group. Recently at the Property Professional Show we queued up to hear Google in anticipation of their UK property search launch. If you’ve not already […]

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Google Real Estate’s First TV ad

| February 17, 2010 | 0 Comments

Google have launched their first ‘Real Estate on Google Maps’ advert for the Australian market, underlining their appetite to develop and capture their audience in this market place (if you ever doubted it). If you’ve seen any of their recent adverts, such as the ‘Parisian Love’ advert aired during the Super Bowl, you will know what to […]

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Google Property Search Developments

| October 30, 2009 | 4 Comments

I’ve been keeping a close eye on the moves made by Google in the American and Australian property markets regarding their Google Property Search. If you aren’t aware

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