Tag: Marketing

Can you list a property in 300 seconds whilst on the go?

| August 5, 2013 | 0 Comments

A new listing app is being tested among agents which claims to do the job within five minutes, allowing agents to list a property from their mobile phones  The iPhone app, launched by Wigwamm, is said to create professional property listings within a few taps. We’re not sure how pracitcal it is to do a […]

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nethouseprices research reveals audiotours help sell homes faster

| January 24, 2013 | 0 Comments

A new piece of research has been carried out by nethouseprices.com into the impact of an audiotour on the speed of selling a property. The findings of the research are that audiotours produced by AudioAgent, help homes sell in an average of 12 weeks (SSTC) when included as part of an agentsmarketing package, compared to a 34 […]

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The real value of a home

| March 16, 2012 | 0 Comments

One of the problems with property being considered such a good long term investment is that people become obsessed with stats and house price trends and knowing when is a good or bad time to buy. This factor has become almost a national obsession during the last few years and coupled with the newspapers ability […]

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Google algorithm change means agents need to get fresh

| November 14, 2011 | 1 Comment

Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches […]

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Have you got money down the back of your sofa?

| March 15, 2011 | 0 Comments

It’s an ongoing challenge for any business to differentiate their services from that of the competitors. When it comes to residential property, the general perception from landlords and consumers is that “all agents are the same”, and no self-respecting agent wants to be tarred with that brush. Whilst it’s not just about being seen to […]

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Scarcity – The Rule of the Few

| October 1, 2010 | 4 Comments

With property, the scarcity rule should be an easy principle to use to influence, simply because there is only one of every property available – no two are the same – and so you shouldn’t need to be too clever to exploit it When things are scarce, we want them – If something is unique […]

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Knowing Me, Knowing You

| September 28, 2010 | 1 Comment

On September 21st I spoke at the Law Firm Services Conference on how estate agents can improve their online visibility and engage with customers at different point throughout the customer journey – Here are my slides: [slideshare id=5298058&doc=lfsbriefingeabriefing-100927112009-phpapp01]

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iPad Apps for Estate Agents

| September 23, 2010 | 14 Comments

Industry commentators from across the globe have been quick to highlight how useful they think the Apple iPad will be to Estate Agents in going about their daily activity. 1000watt The Exit Pro Dezrez business2 I’m certainly in agreement

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Is ‘Pay Per Click’ the answer?

| September 7, 2010 | 1 Comment

The decision as to whether your Estate Agency businesses should be embracing ‘Pay per click’ (PPC) advertising to improve the visibility of your web sites continues, with some saying it is pointless competing with the Portals for relevant local search terms and others saying it is worth investing time and effort into finding your relevance […]

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Zoopla launch iPhone app

| July 19, 2010 | 4 Comments

Zoopla.co.uk have today launched their iPhone app, which you could say is better late than never. The benefit of being out later than the other main portals property apps is that they have some additional features worth looking at. It is a more complex app for the reason that it incorporates the Zoopla Zed index […]

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