Tag: Property

nethouseprices research reveals audiotours help sell homes faster

| January 24, 2013 | 0 Comments

A new piece of research has been carried out by nethouseprices.com into the impact of an audiotour on the speed of selling a property. The findings of the research are that audiotours produced by AudioAgent, help homes sell in an average of 12 weeks (SSTC) when included as part of an agentsmarketing package, compared to a 34 […]

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Google algorithm change means agents need to get fresh

| November 14, 2011 | 1 Comment

Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches […]

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Scarcity – The Rule of the Few

| October 1, 2010 | 4 Comments

With property, the scarcity rule should be an easy principle to use to influence, simply because there is only one of every property available – no two are the same – and so you shouldn’t need to be too clever to exploit it When things are scarce, we want them – If something is unique […]

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iPad Apps for Estate Agents

| September 23, 2010 | 14 Comments

Industry commentators from across the globe have been quick to highlight how useful they think the Apple iPad will be to Estate Agents in going about their daily activity. 1000watt The Exit Pro Dezrez business2 I’m certainly in agreement

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Is this the future of property search?…

| July 22, 2010 | 2 Comments

There have recently been some interesting initiatives that leverage ‘Microsoft Surface technology’ to create a brand new kind of customer experience – Probably best described as a huge iPad. At Phoenix we are in the process of delivering iPad presentations to estate agents allowing them to use it to facilitate an interactive market appraisal appointment. […]

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Zoopla launch iPhone app

| July 19, 2010 | 4 Comments

Zoopla.co.uk have today launched their iPhone app, which you could say is better late than never. The benefit of being out later than the other main portals property apps is that they have some additional features worth looking at. It is a more complex app for the reason that it incorporates the Zoopla Zed index […]

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Google Property will change everything

| June 17, 2010 | 4 Comments

Make a note of his date – 16th June 2010 Like the day in Feb 2000 when a new website called Rightmove was launched and many dismissed it, here we have a pivotal date from which consumer property search will significantly change. Of course it depends on a number of factors as to how this […]

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Is this genius marketing or just plain lazy?

| June 1, 2010 | 3 Comments

Something I’ve seen as I crawl the web researching how agents can create effective online marketing, is the number of agents that have very similar looking branding/logo’s. In some cases, this is no coincidence… Here are just three examples of the branding/logo’s in question which are green and yellow and comprise an outer circle with […]

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Augmented Reality Property Applications

| May 6, 2010 | 3 Comments

Mobile internet usage is accelerating at a phenomenal rate and in Dec 2009 alone, some 16 million people in the UK accessed the internet from their mobile phones. Not only are the number of users growing, but their usage is too, with one in five mobile subscribers surfing using a smartphone. The property portals have […]

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‘Luv the city’ Interview

| April 21, 2010 | 0 Comments

This week the people over at Luvthecity.com were kind enough to interview me to get my views on what’s so special about Letting Agents and in particular, Award Winning Letting agents. The interview was to promote entry to the forthcoming Letting Agency of the Year Awards in association with The Sunday Times. Entries close this […]

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