Tag: Real Estate

The real value of a home

| March 16, 2012 | 0 Comments

One of the problems with property being considered such a good long term investment is that people become obsessed with stats and house price trends and knowing when is a good or bad time to buy. This factor has become almost a national obsession during the last few years and coupled with the newspapers ability […]

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Google algorithm change means agents need to get fresh

| November 14, 2011 | 1 Comment

Google announced last week that they are rolling out a new search algorithm change that helps make the search results “fresher” and the big news is that its going to change the results for around 35% of all searches. This is significant compared to other recent changes such as Panda, which only impacted around 12% of searches […]

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Augmented Reality Property Applications

| May 6, 2010 | 3 Comments

Mobile internet usage is accelerating at a phenomenal rate and in Dec 2009 alone, some 16 million people in the UK accessed the internet from their mobile phones. Not only are the number of users growing, but their usage is too, with one in five mobile subscribers surfing using a smartphone. The property portals have […]

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Google Real Estate’s First TV ad

| February 17, 2010 | 0 Comments

Google have launched their first ‘Real Estate on Google Maps’ advert for the Australian market, underlining their appetite to develop and capture their audience in this market place (if you ever doubted it). If you’ve seen any of their recent adverts, such as the ‘Parisian Love’ advert aired during the Super Bowl, you will know what to […]

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Home Sale Network Conference

| December 11, 2009 | 0 Comments

It was a pleasure to speak last week at the 16th annual  Home Sale Network Conference where I presented ‘Social Media So What’ (Slides and notes here) The day began with Richard Tucker, HSN managing director, giving a brief welcome and introduction to the day. The standout comment for me

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Increasing your twitter followers

| December 1, 2009 | 1 Comment

One of the most common social media questions I get asked by estate agents is how can they build their twitter following. It’s no surprise that this is asked as it is a key part of the process to build as large as possible group of relevant followers. Firstly, don’t be tempted by the offer […]

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Are estate agent’s high street offices day’s over?

| November 27, 2009 | 8 Comments

There has been an interesting debate taking place in the housingdabble linkedin forum around the above question and so I thought I’d post my views on the current state of play. Rightmove’s recent online consumer survey asked what influenced their decision when choosing an estate agent and the top four

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Estate agency software providers go social

| November 23, 2009 | 6 Comments

PropertyADD Estate Agency Software have announced the release of a new function enabling

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Google Property Search Developments

| October 30, 2009 | 4 Comments

I’ve been keeping a close eye on the moves made by Google in the American and Australian property markets regarding their Google Property Search. If you aren’t aware

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Negotiator magazine social Media article

| October 26, 2009 | 1 Comment

My article for The Negotiator magazine about how Estate Agents can effectively use social media was published last week. I can’t link to it as they don’t post to their web site, so here is the article for anyone who didn’t read it in the magazine. Facebook and Twitter have superseded email and telephone usage and […]

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