Tag: Social Media

New Rightmove ‘Draw a Search’ tool

| July 21, 2010 | 2 Comments

I wrote back in April about a Yahoo tool called ‘sketch and search’ that can be used to provide a more natural search interface when using a map and I said at the time that it had some great applications to be used in property search. Property search as it stands can be a bit […]

Continue Reading

LinkedIn new ‘Follow Company’ feature

| April 29, 2010 | 1 Comment

Following on from my previous post about LinkedIn and their focus on recruitment, they have just launched a new feature on the site allowing you to follow companies and if you are a company profile owner to ‘be followed’. No doubt you are familiar with the fact that every company on LinkedIn can have its […]

Continue Reading

Do you like me?

| March 10, 2010 | 0 Comments

I had a conversation last week about doing business with people we like and whilst it seems a bit of an obvious one, we all prefer to do business with people we like which means we need to also be liked ourselves. I’ve always had the view that potential clients/partnerships need to tick a number […]

Continue Reading

Home Sale Network Conference

| December 11, 2009 | 0 Comments

It was a pleasure to speak last week at the 16th annual  Home Sale Network Conference where I presented ‘Social Media So What’ (Slides and notes here) The day began with Richard Tucker, HSN managing director, giving a brief welcome and introduction to the day. The standout comment for me

Continue Reading

Increasing your twitter followers

| December 1, 2009 | 1 Comment

One of the most common social media questions I get asked by estate agents is how can they build their twitter following. It’s no surprise that this is asked as it is a key part of the process to build as large as possible group of relevant followers. Firstly, don’t be tempted by the offer […]

Continue Reading

“Are you talking to me?”

| November 18, 2009 | 3 Comments

One of the aims of any consumer facing businesses is to interact with a target customer group and win their trust, which should ultimately lead to winning their business or them giving you a recommendation. We do this in numerous ways, so let’s consider one of them

Continue Reading

Negotiator magazine social Media article

| October 26, 2009 | 1 Comment

My article for The Negotiator magazine about how Estate Agents can effectively use social media was published last week. I can’t link to it as they don’t post to their web site, so here is the article for anyone who didn’t read it in the magazine. Facebook and Twitter have superseded email and telephone usage and […]

Continue Reading

Estate Agent facebook fan page tips

| October 19, 2009 | 4 Comments

Many agents are starting up facebook fan pages at the moment and looking for ways to get value from them. Why bother? Who wants to be a ‘fan’ of an estate agent? Every person you engage in the real world, you have an opportunity to create a fan for your Facebook page who has requested […]

Continue Reading

Top 10 Twitter Tips

| October 16, 2009 | 0 Comments

Here are my top ten twitter tips for estate agents Have a strategy – as with all business activity you should have a plan as to how you are going to succeed. Don’t let that hold you back from enjoying it, but at least have a broad plan of what you are going to do and what you […]

Continue Reading