Tag: Social Networking

Home Sale Network Conference

| December 11, 2009 | 0 Comments

It was a pleasure to speak last week at the 16th annual  Home Sale Network Conference where I presented ‘Social Media So What’ (Slides and notes here) The day began with Richard Tucker, HSN managing director, giving a brief welcome and introduction to the day. The standout comment for me

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“Are you talking to me?”

| November 18, 2009 | 3 Comments

One of the aims of any consumer facing businesses is to interact with a target customer group and win their trust, which should ultimately lead to winning their business or them giving you a recommendation. We do this in numerous ways, so let’s consider one of them

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Negotiator magazine social Media article

| October 26, 2009 | 1 Comment

My article for The Negotiator magazine about how Estate Agents can effectively use social media was published last week. I can’t link to it as they don’t post to their web site, so here is the article for anyone who didn’t read it in the magazine. Facebook and Twitter have superseded email and telephone usage and […]

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Estate Agent facebook fan page tips

| October 19, 2009 | 4 Comments

Many agents are starting up facebook fan pages at the moment and looking for ways to get value from them. Why bother? Who wants to be a ‘fan’ of an estate agent? Every person you engage in the real world, you have an opportunity to create a fan for your Facebook page who has requested […]

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Top 10 Twitter Tips

| October 16, 2009 | 0 Comments

Here are my top ten twitter tips for estate agents Have a strategy – as with all business activity you should have a plan as to how you are going to succeed. Don’t let that hold you back from enjoying it, but at least have a broad plan of what you are going to do and what you […]

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be2camp@working buildings – Estate Agents use of Web2.0

| October 13, 2009 | 0 Comments

I spoke last week at the be2camp event at working buildings, about the use of social media by estate agents. The video and my slides can be found here, but as an overview here are my main points :- We are in a communications revolution and we will embrace it if we get involved in two way conversations rather than […]

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Not Lady Gaga? Show me your face

| September 20, 2009 | 0 Comments

If you happened to see Lady Gaga on the MTV VMA’s this week you will remember one of her looks involving a piece of red netting wrapped around her head concealing her face. She looked ridiculous but we instantly knew who it was and that’s partly because she has built a major personal brand – well […]

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Who wants to socialise with estate agents?

| September 2, 2009 | 0 Comments

With the growing number of estate agents starting to engage in social media, one question I have to ask is ‘Who wants to socialise with estate agents’? The two main property forums for agents to socialise on (Juicy Red Apple and Ageants) are largely made up of service providers because the small number of estate […]

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140 X 2.0 + 12 =

| August 20, 2009 | 0 Comments

The answer is not 292 If 140 characters, web 2.0 or 12secs rings a bell then please read on… I am searching for Estate Agents to help me with a research project into how agents are using web tools to market their brand and services. This might be via social media, through providing great content […]

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15 mins to spare? I doubt it…

| July 13, 2009 | 0 Comments

If you have 15 mins spare then you have to Who has 15 mins to spare? no-one MAKE 15 mins to watch this Gary Vaynerchuk video – He is a social media guru and his goal is to buy The New York Jets franchise – now that’s aiming high. He isn’t just talk but has built up […]

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